La Croisette · Côte d'Azur
July 9–11, 2027 · Cannes, France
The French Riviera's premier swimwear runway. Miami owns the spring — the Mediterranean owns the summer.
The Event
Each July, the world's swimwear brands, models, and photographers take over Cannes — a welcome party and dinner, the main runway show, and beach-club shows into the closing party. Built to stand beside Miami Swim Week as the premier swim event outside the U.S.
Model casting on Thursday, July 8, the day before the shows open — every model who walks leaves with a stronger book.
Friday night opens the weekend — designers, models, press and guests together over dinner on the Riviera.
Saturday's main runway show — new collections from established houses and rising swimwear labels.
Sunday's shows move to a Cannes beach club — a sand-level runway, DJ sets, and content built for the feed — then the closing party.
The Week
The schedule. Venues announced soon.
Casting July 8 · Shows July 9–11, 2027
Model casting for the weekend's shows.
The welcome party and dinner open the weekend.
The main runway show — the weekend's biggest collections.
Shows at the beach club, then the closing party.
Casting for Cannes Swim Week runs exclusively through EXA Models. Apply now to join the founding roster — applications are reviewed on a rolling basis.
A limited number of runway slots, beach-club activations, and headline sponsorships are available for the inaugural edition.
Stay Close
Dates, venues, casting calls, and ticket drops — straight to your inbox as they're announced.
No spam — announcements only.